Wow...email marketing is changing!  It is not about just typing a nice email and bulk sending it to a whole list of email recipients using BCC.  Getting to the inbox of your recipient is your ultimate goal. Make sure to do your homework and choose an application that can accomplish this goal. Standard web-based email or outlook for example are not intended for marketing.  Successful email marketing is more than just blasting an email.  The landscape for which ISP's allow you to pass your marketing messages through their gates are an everchanging process. Understanding this process is a must for email markting results that will provide more customers. 

Most good email marketing applications will provide spam testing where a score is provided on how likely your mail message is to be percieved as spam.  Also, usually recommendations will follow.  Other features such as list management, real-time tracking to view opens, clickthroughs, bounces and undelivered, and template design availability should be expected.  Make sure your list is permission based as well and always provide an option for your recipient to unsubscribe.  This is a must!  Good luck!. 

The Ever-Changing World Of Search Engine Optimization
 

Businesses must recognize that a consistent online marketing strategy is simply not enough without continuous maintenance. Ongoing maintenance is a must, just as practice keeps an athlete fit. This ongoing maintenance will sustain your website with an optimum place among the Search Engines. If not managed regularly, your ranking will fall over a period of time and all our efforts could go waste! The two factors that mainly contribute to this denudation are: 

Changing Search Algorithms- It may have worked yesterday, but that does not mean it will work today. An algorithm in relation to Search Engines refers to the process of determining results of keyword searches. There are many factors that comprise how a search is conducted and these factors change. Companies such as Google and Yahoo change their policies, procedures, and search algorithms a few times per year. Your website must be maintained and modified as necessary to meet these changing factors otherwise you might slide away in the rankings.: 

Ever-Changing Competitors - Your competition is likely to be working just as hard as you to improve their Search Engine rankings through effective SEO. There is limited shelf space and not everyone can be at the top, forever. We know that it is important to understand your competition and the effectiveness of their online strategy to assure you do a better job than the do!.: